22nd Annual Fall Cancer Conference: Misinformation, Myths & Misbeliefs

Madison, WI US
October 18, 2024

Conference Format

This conference is being held in-person at Monona Terrace, One John Nolen Drive, Madison, Wisconsin.

This event will be held in-person only. There is not a hybrid option for this event, and the conference will not be recorded for use after the program.

Conference Description

Cancer misinformation has become an increasingly prevalent problem, potentially endangering public health and understanding. Learn the latest from experts in the field.

Informative presentations and interactive discussions await you! Our Annual Fall Cancer Conference is designed for health care professionals, as well as patients and loved ones.

Intended Audience

This activity is designed for individuals who are involved in cancer treatment and education of cancer patients and their families: oncology physicians, primary care physicians, oncology nurses, oncology nurse practitioners, clinical research associates, health educators, social workers, psychologists, chaplains, and other interested health care professionals involved in cancer care. Patients, caregivers and community members are also encouraged to attend.

Elements of Competence

This continuing education activity has been designed to change learner competence and focuses on the American Board of Medical Specialties areas of patient care and procedural skills, interpersonal and communication skills, professionalism, and the interprofessional competency of values/ethics for interprofessional practice.

Global Learning Objectives

As a result of participation in this educational activity, members of the healthcare team will be able to:

  • Identify origins of health misinformation and how it is spread and reinforced on social media, through news media, and on the internet
  • Recognize sensitive issues regarding the language we use to discuss cancer in public and private realms
  • Illustrate examples of misinformation and misconceptions surrounding clinical trials
  • Recognize potential drivers of poor survival in minority patients
  • Examine common mistrust examples during COVID and how that affected trust in healthcare and provider well-being
  • Recognize the importance of organizational health literacy in healthcare settings, including its impact on patient-provider communication, adherence to medical instructions, and overall quality of care
  • Explore why people believe conspiracy theories about public health and medicine, and how and when those beliefs may affect health-related behaviors
  • Differentiate palliative care, hospice care, and comfort-focused care for seriously ill patients
  • Describe the 3 C’s of vaccine hesitancy
  • Examine misconceptions among immigrant communities surrounding cancer treatment, research, and clinical trials
  • Describe how NCI-MATCH (Molecular Analysis for Therapy Choice) paved the way for future precision oncology trials
  • List key drivers of the spread of health misinformation and factors behind the susceptibility of highly educated people and health care professionals to believe misinformation

Conference Fees, Cancellation Policy

$175 Physicians

$125 Nurses, Physician Assistants, Association of Clinical Research Professionals (ACRP) Members/Clinical Research Associates, Social Workers, Dietitians, Other Health Care Professionals

$40 UW Staff, Residents, Fellows, Students

$40 Cancer Patients, Survivors, Caregivers and Family Members

The conference fee includes the cost of tuition, materials, breakfast, lunch, one break, and a nonrefundable processing fee of $25.

Requests for cancellation must be submitted in writing to help@icep.wisc.edu. All cancellations must be received on or before October 4, 2024, in order to receive a refund minus the $25 nonrefundable processing fee. No refunds will be made for cancellations received after October 4, 2024 (this also applies to NO SHOWS).

 

Course summary
Available credit: 
  • 6.00 AMA PRA Category 1 Credit™
  • 6.00 ANCC Contact Hours
  • 6.00 ACE Credits
  • 6.00 University of Wisconsin–Madison Continuing Education Hours
    • 6.00 Approved for AMA PRA Category 1 Credit™
Registration opens: 
03/18/2024
Course expires: 
12/02/2024
Event starts: 
10/18/2024 - 7:15am CDT
Event ends: 
10/18/2024 - 4:00pm CDT
Cost:
$175.00
Add to calendar: 
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Conference Agenda

Friday, October 18, 2024

AM 
7:15-8:00Registration, Breakfast and Visit With Exhibitors
8:00-8:05Welcome and Introductions, Noelle LoConte, MD, FASCO
8:05-9:00

KEYNOTE PRESENTATION
TikTok, Twitter & Truth: How Health Misinformation is Spread, Roni Rabin

  • Identify origins of health misinformation and how it is spread and reinforced on social media, through news media, and on the internet
  • Ascertain basic analytical tools to become more discriminating consumers of media and to guide patients in separating fact from fiction through critical examination of sources of information, identification of commercially-sponsored content, and differentiation between assertion and scientific verification
9:05-10:00

KEYNOTE PRESENTATION
The Long War of Words About Cancer: What It Means for Doctors and Their Patients, Elaine Schattner, MD, MA

  • Appreciate the history, purpose, and effects of cancer awareness campaigns
  • Recognize sensitive issues regarding the language we use to discuss cancer in public and private realms
10:00-10:30Break, Visit with Exhibitors
10:30-11:25
Workshops: Please Choose One
 

A)  Misconceptions About Breast Cancer Disparities, Nicci Owusu-Brackett, MD

  • Recognize potential drivers of poor survival in minority patients
 

B)  Clinical Trials: The Guinea Pig Misbelief, Sarah Kotila, RN, BSN

  • Discuss historical perspectives on clinical trials leading to mistrust and misbeliefs
  • Illustrate examples of misinformation and misconceptions surrounding clinical trials
 

C)  Panel Discussion: Looking Back on Mistrust During COVID, Noelle LoConte, MD, FASCO; William Ehlenbach, MD, MSc; Sam Lubner, MD

  • Examine common mistrust examples during COVID and how that affected trust in healthcare and provider well-being
 

D)  The Importance of Both Personal and Organizational Health Literacy, Brian Abel, DHSc, MPH

  • Describe the concept of health literacy and its significance in both personal and organizational contests
  • Recognize the importance of organizational health literacy in healthcare settings, including its impact on patient-provider communication, adherence to medical instructions, and overall quality of care
  • Explore the implications of low health literacy on individual health outcomes, healthcare utilization, and overall well-being
11:30-12:25

KEYNOTE PRESENTATION
Conspiracy Theories: How They Start, Who Is Likely to Believe Them, and How That Type of Person Interacts With the Health Care System, Joseph Uscinski, PhD

  • Explore why people believe conspiracy theories about public health and medicine, and how and when those beliefs may affect health-related behaviors
  • Identify strategies for limiting the effects of conspiracy theories on health decision-making
PM 
12:25-1:15Lunch
1:15-1:35Visit with Symposium Exhibitors
1:35-2:30
Workshops: Please Choose One
 

A)  Unveiling Truths: Overcoming Palliative Care Misconceptions to Optimize Care for Patients and Families Navigating Cancer, Sara Johnson, MD; Kate Schueller, MD

  • Differentiate palliative care, hospice care, and comfort-focused care for seriously-ill patients
  • Identify approaches to introduce palliative care to patients and families dealing with cancer to include key activities and decrease misperceptions about the specialty
  • Contrast early-integrated palliative care in the outpatient setting to inpatient-based palliative care consultation
  • Describe challenges in, importance of, and strategies for serious news conversations with patients and families dealing with cancer
 

B)  Unraveling Vaccine Communication Amidst Anti-Science Trends: Why Has HPV Vaccine Been Targeted? Raj Naik, MD, FAAP

  • Distinguish between the types of "bad information"
  • Describe the 3 C's of vaccine hesitancy
  • Identify the common myths about HPV vaccine
 

C)  Panel: Cancer Misconceptions Among Immigrant Communities, Earlise Ward, MS, PhD, LP; Mayhoua Moua; Uchenna Jones, RN, BSN, CLC, NASM-CPT; Maria Mora Pinzon, MD, MS, FACPM

  • Examine misconceptions among immigrant communities surrounding cancer treatment, research, and clinical trials
 

D)  Precision Oncology: How to Stay on Target When It Is Everything Everywhere All at Once, Hui-Zi Chen, MD, PhD

  • Describe how NCI-MATCH (Molecular Analysis for Therapy Choice) paved the way for future precision oncology trials
2:35-3:30

KEYNOTE PRESENTATION
It's About (Way) More Than Science: Lessons Learned from Two Decades of Combatting Health Misinformation, David Gorski, MD, PhD, FACS

  • List key drivers of the spread of health misinformation and factors behind the susceptibility of highly educated people and health care professionals to believe misinformation
  • Identify effective strategies for countering health misinformation and why, by itself, refuting bad science is not enough
3:30-4:00Synthesis of Day/Wrap-Up, Noelle LoConte, MD, FASCO
4:00Adjourn

 

Monona Terrace
One John Nolen Drive
Madison, WI 53703
United States
+1 (608) 261-4000

 

 

Conference Faculty

Brian Abel, DHSc, MPH, Director – Health Literacy, Wisconsin Literacy, Inc.

Hui-Zi Chen, MD, PhD, Assistant Professor, Medical College of Wisconsin

William Ehlenbach, MD, MSc, Associate Medical Director – Pulmonology and Sleep Medicine, SSM Health Dean Medical Group

David Gorski, MD, PhD, FACS, Chief, Breast Surgery Section, Medical Director, Alexander J. Walt Comprehensive Breast Center Karmanos Cancer Institute

Sara Johnson, MD, Associate Professor of Medicine, Division of Hematology, Medical Oncology and Palliative Care, UW Department of Medicine

Uchenna Jones, RN, BSN, CLC, NASM-CPT, Founder & Race Director, Madison Gospel 5K Foundation

Sarah Kotila, RN, BSN, Clinical Trials Navigator Office Manager, UW Carbone Cancer Center

Noelle LoConte, MD, FASCO, Associate Professor of Medicine, Division of Hematology, Medical Oncology and Palliative Care, UW Department of Medicine, UW Carbone Cancer Center

Sam Lubner, MD, Associate Professor of Medicine, Division of Hematology, Medical Oncology and Palliative Care, UW Department of Medicine, UW Carbone Cancer Center

Maria Mora Pinzon, MD, MS, FACPM, Assistant Professor, Division of Geriatrics and Gerontology, UW Department of Medicine

Mayhoua Moua, Former Executive Director for the Milwaukee Consortium for Hmong Health

Raj Naik, MD, FAAP, Chief Medical Information Officer, Department of Pediatrics, Bellin and Gundersen Health System

Nicci Owusu-Brackett, MD, Assistant Professor, Division of Surgical Oncology, UW Department of Surgery

Roni Rabin, Health Writer for The New York Times

Elaine Schattner, MD, MA, Clinical Associate Professor of Medicine, Weill Cornell Medicine and Author of From Whispers to Shouts: The Ways We Talk About Cancer

Kate Schueller, MD, Associate Professor of Medicine, Division of Hematology, Medical Oncology and Palliative Care, UW Department of Medicine

Joseph Uscinski, PhD, Professor of Political Science at the University of Miami

Earlise Ward, MS, PhD, LP, Professor of Family Medicine and Community Health, and Program Lead, Cancer Health Disparities Initiative, UW Carbone Cancer Center

Conference Planning Committee

Noelle LoConte, MD, FASCO, Associate Professor of Medicine, Division of Hematology, Medical Oncology and Palliative Care, UW Department of Medicine, UW Carbone Cancer Center

Antonette Neitzel, RN, Director, Clinical Cancer Services, UW Health

Craig Robida, BA, External Relations Manager, UW Carbone Cancer Center

Amy Scharmer, MSW, CAPSW, Clinical Social Worker

Policy on Faculty and Sponsor Disclosure

It is the policy of the University of Wisconsin–Madison Interprofessional Continuing Education Partnership (ICEP) to identify, mitigate, and disclose all relevant financial relationships with ineligible companies* held by the speakers/presenters, authors, planners, and other persons who may influence the content of this accredited continuing education (CE). In addition, speakers/presenters and authors must disclose any planned discussion of unlabeled/unapproved uses of drugs or devices during their presentation. Detailed disclosures will be available prior to the start of the activity. 

*Ineligible companies are those whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by, or on, patients. The ACCME does not consider providers of clinical services directly to patients to be ineligible companies.


 

Discloser List CME Internal Report

Accreditation Statement

In support of improving patient care, the University of Wisconsin–Madison Interprofessional Continuing Education Partnership (ICEP) is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC) to provide continuing education for the healthcare team.

Credit Designation Statements

American Medical Association (AMA)
The University of Wisconsin–Madison ICEP designates this live activity for a maximum of 6 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

American Nurses Credentialing Center (ANCC)
The University of Wisconsin–Madison ICEP designates this live activity for a maximum of 6 ANCC contact hours.

Association of Social Work Boards (ASWB)
As a Jointly Accredited Organization, the University of Wisconsin–Madison Interprofessional Continuing Education Partnership (ICEP) is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Organizations, not individual courses, are approved under this program. Regulatory boards are the final authority on courses accepted for continuing education credit. Social workers completing this course receive 6.0 general, live continuing education credits.

Continuing Education Units
The University of Wisconsin–Madison ICEP, as a member of the University Professional & Continuing Education Association (UPCEA), authorizes this program for 0.6 continuing education units (CEUs) or 6 hours.

Available Credit

  • 6.00 AMA PRA Category 1 Credit™
  • 6.00 ANCC Contact Hours
  • 6.00 ACE Credits
  • 6.00 University of Wisconsin–Madison Continuing Education Hours
    • 6.00 Approved for AMA PRA Category 1 Credit™

Cost:
$175.00
Please login or register to take this course.

Registration for this activity can only be completed through the ICEP Learning Portal. Attendee registrations made through any other sites cannot be honored. UW-Madison ICEP is not able to refund fees paid through unaffiliated registration sites, such as eMedEvents.com, MedConfWorld.com, EventEgg.com, and 10times.com. Please report any unauthorized websites or solicitations for registrations to help@icep.wisc.edu.

Cancellation and Refund Policy

Requests for cancellation must be submitted in writing to help@icep.wisc.edu. All cancellations must be received on or before October 4, 2024, in order to receive a refund minus the $25 nonrefundable processing fee. No refunds will be made for cancellations received after October 4, 2024 (this also applies to NO SHOWS).

Questions

For questions about registration, please email help@icep.wisc.edu. For general questions about the conference, please contact Craig Robida at crobida@uwhealth.org.

Program Changes

Emergency situations occasionally occur and may necessitate topic or speaker changes. The University of Wisconsin School of Medicine and Public Health and the University of Wisconsin–Madison ICEP reserve the right to alter or substitute a topic or speaker without prior notification.

Accessibility

The University of Wisconsin provides equal opportunities in employment and programming, including Title IX requirements. The University of Wisconsin fully complies with the legal requirements of the ADA and the rules and regulations thereof. If any participant in this educational activity is in need of accommodations, please notify us at help@icep.wisc.edu