Design for Dissemination Short Course

Madison, WI US
November 7, 2019 to November 8, 2019


Join us to broaden your thinking about dissemination and implementation research, and learn about strategies, theories, and frameworks that you can apply to your research. This interactive course may also be just the opportunity you've been looking for to share and get feedback about your work.


This CE activity is designed to change learner knowledge and competence, focusing on the American Board of Medical Specialties area of systems-based practice, Institute of Medicine area of quality improvement, Center for the Advancement of Pharmacy Education area of innovation and entrepreneurship, and the Interprofessional and Nursing areas of interprofessional communication, and teams/teamwork.

Intended Audience

Physicians, nurses, pharmacists, academic research staff, and others interested in Dissemination and Implementation Research (D&I).

Learning Objectives

By the end of this course learners will be able to:

  • Incorporate strategies to improve the design of interventions for uptake/adoption, implementation and sustainability.
  • Discuss approaches that broaden thinking about innovation/intervention design.
  • Apply D&I associated theories and frameworks to inform the research process from bench to scale-up.
  • Describe the value of an interprofessional research team.


Contact Mondira Saha-Muldowney, MS, MBA, UW-Madison, UW Institute for Clinical and Translational Research, Manager at


Kim Kies, MA, MPH, PhD, UW-Madison, UW Institute for Clinical and Translational Research, Scientist at

Course summary
Available credit: 
  • 15.50 AMA PRA Category 1 Credit
  • 15.50 ANCC Contact Hours
  • 15.50 Iowa Board of Nursing Contact Hours
  • 15.50 University of Wisconsin–Madison Continuing Education Hours
Registration opens: 
Course expires: 
Event starts: 
11/07/2019 - 8:00am CST
Event ends: 
11/08/2019 - 4:00pm CST

Day 1: Thursday, November 7, 2019

TimeTopics & Speakers

7:30 - 8:00 AM

     Continental Breakfast & Registration

8:00 - 8:15 AM

     Welcome, Introduction to D&I Short Course, and Reflection

     Introduce Design for Implementation vs. Design for Dissemination from the beginning of the project.     Discuss key similarities and differences, and how those can change the project design.

   ----   Jane Mahoney, MD; Kim Kies, MA, MPH, PhD

8:15 - 9:30 AM

     Diffusion of Innovations: From Rogers to Today

     Presentation on the identification of target adopters, strategies for engaging adopters within study designs, and discussion of the attributes of innovations.

  ----   Jim Dearing, PhD

9:30 - 10:45 AM

     Design Thinking for Implementation: Using Design Thinking as a Strategy to Design Innovations

     Presentation on applying Design Thinking to benefit research, including a demonstration of how the process of forming questions opens up possibilities rather than veering toward convergent thinking.

  -----   Michelle Kwasny, MS; Lori Diprete Brown, MSPH, MTS; and Sue Passmore, PHD

10:45 - 11:00 AM


11:00 - 12:15 PM

     Using Systematic Review Strategies to Help Design Evidence-Based Interventions

     Presentation on how to use systematic reviews to inform innovation design, discuss methods for knowledge synthesis, and matching research questions to the knowledge synthesis method.

  -----   Sharon Straus, MSC, MD

12:15 - 1:15 PM

    Networking Lunch: Resources to Help with Design for Dissemination (D4D)*

    *NOTE Continuing education credit will NOT be awarded for the Networking Lunch

1:15 - 2:30 PM


     Designing for Adoption: Lessons Learned from the Field

     An expert panel will discuss their projects and past experience bringing in adopters and purveyors, discussing value propositions, and strategies to fit context into study design.

   -----   Panelist: Betty Chewning, PhD; David Gustafson, MS, PhD (Discussants: Sharon Straus, MSC, MD; Jim Dearing, PhD)

2:30 - 2:45 PM


2:45 - 4:00 PM

    Choosing Full Spectrum Frameworks to Use From Beginning to End

    Presentation on how to choose full‐spectrum Dissemination and Implementation (D&I) frameworks to support projects from beginning to end.

   -----   Sharon Straus, MSC, MD

4:00 - 5:30 PM

     Designing for Adoption and Implementation

     Interactive and facilitated session to discuss participant studies and how they can benefit from design processes.

     Use given handout regarding early research stage D4D elements and answer the questions together.

   -----   All attendees


Day 2: Friday, November 8, 2019

TimeTopics & Speakers

7:30 - 8:00 AM

     Continental Breakfast

8:00 - 8:15 AM

     Welcome & Introductions to Course Topics

   ----   Jane Mahoney, MD

8:15 - 9:30 AM

     Scaling up and Sustaining Innovations

     Presentation on methods to scale up and sustain innovations, explanation of different approaches and benefits of working with purveyors, description of fidelity and sustainability.

  ----   Jim Dearing, PhD

9:30 - 10:45 AM

     Processes for Scale-Up and Spread: Help get UW Interventions into the Field

     Interactive group activity where project leaders briefly introduce their projects, ask clarifying Evidence to Implementation (E2I) questions, and discus the elements on the E2I worksheet in relation to the projects.

  -----   Mondira Saha-Muldowney, MS, MBA

10:45 - 11:00 AM


11:00 - 12:15 PM

     Evidence to Impact Success Stories

     Discussants will summarize key elements of why their projects are succeeding, and identification of characteristics that contribute to scaling up the projects.

  -----   Heidi Brown, MD; Meg Wise, MLS, PhD

12:15 - 12:30 PM

    Adjourn - Lunch for Small Group Session Participants, Evaluations

  -----   Kim Kies, MA, MPH, PhD

12:30 - 4:00 PM


     Small Group Sessions

     Interactive group activity where faculty will examine attendee project ideas. Faculty will offer insight and support attendee innovation projects.

   -----   Jim Dearing, PhD; Sharon Straus, MSC, MD; Jane Mahoney, MD; Mondira Saha-Muldowney, MS, MBA; Kim Kies, MA, MPH, PhD

Dejope Residence Hall
640 Elm Dr
Madison, WI 53706
United States
+1 (608) 890-4895

Conference Attire

Casual attire is appropriate for this conference. Since meeting room temperatures and personal comfort levels vary, it is recommended that you bring a sweater or jacket to the educational activity.

Background on Dejope Hall:

The word Dejope means “Four Lakes” in the Ho-Chunk language, signifying the larger four lakes in the Madison area including Lakes Mendota, Monona, Waubesa, and Kengonsa.  The University of Wisconsin – Madison worked with the Ho-Chunk Nation to name the residence hall because the area was home to the Ho-Chunk nation for thousands of years.  The features of the hall were integrated to connect the hall to the Ho-Chunk Nation, including a fire circle on the north side of the hall with plaques representing all 11 Indian nations of Wisconsin and images of the four effigy mound groups on campus:  Observatory Hill, Willow Drive, Picnic Point, and Eagle Height on the first floor terrazzo floor.

For a more intricate history lesson about the names of the four lakes, visit this webpage!



A block of rooms is available at the Best Western Plus InnTowner. To reserve a room, call 608-233-1987 on or before October 17, 2019 for the group rate. Shuttle rides are available from the hotel to Dejope hall.



Parking can be difficult in Madison, particularly downtown and on the UW–Madison campus. Please visit Transportation Services, specifically the Interactive Campus Map, and search for Public Parking on the UW-Campus. Note, this map may be updated with current construction projects. Additionally, please see the City of Madison parking page.


Route 80:

For those near the UW Hospital, free transportation via Bus 80 is available. Dejope hall is on Elm drive, and the 80 stops at Elm Drive and Observatory Drive.  


For further information about Madison, please see the Madison Visitor Center



Sharon Straus, MD, MSc, FRCPC, HBSc

Sharon E. Straus is a geriatrician and clinical epidemiologist who trained at the University of Toronto and the University of Oxford.  She is the Director of the Knowledge Translation Program and Interim Physician-in-Chief, St. Michael’s Hospital; Director, Division of Geriatric Medicine, University of Toronto; Vice Chair, and Professor, Department of Medicine, University of Toronto.  She holds a Tier 1 Canada Research Chair in Knowledge Translation and Quality of Care and has authored more than 400 publications and 3 textbooks in evidence-based medicine, knowledge translation and mentorship.  She is in the top 1% of highly cited clinical researchers as per Web of Science. She holds more than $57 million in peer reviewed research grants as a principal investigator.  She has received national awards for mentorship, research, and education.


Jim Dearing, PhD

Jim Dearing (Ph.D., University of Southern California) is Brandt Endowed Professor and Chairperson of the Department of Communication at Michigan State University.  Dearing studies the diffusion of innovations, including the adoption and implementation of new evidence-based practices, programs, technologies and policies.  His research and teaching spans dissemination science, implementation science, program sustainability, and the psychological and sociological basis of the diffusion process.  He works with research and practice improvement teams in environmental remediation, nursing care, water conservation, injury and fatality prevention, public health, and healthcare.  He has been PI for research grants from NSF, EPA, NCI, AHQR, and private foundations including the Robert Wood Johnson Foundation, The Wallace Foundation, the John D. and Catherine T. MacArthur Foundation, and the Bill & Melinda Gates Foundation.



Meg Wise, MLS, PhD

Meg Wise is a qualitative and mixed-method researcher at the UW’s Sonderegger Research Center and an affiliate of the Center for Patient Partnerships. Her research has focused on how patients experience illness and the development, evaluation and implementation of self-care, narrative and decision support interventions.

Her National Cancer Institute-funded research found that a telephone/online life narrative review intervention improved a sense of peace among advanced cancer patients and protected against advancing distress seen in the control group. Narrative interventions are now implemented in healthcare settings.  Her research with the U.S. Health Experience Research Network elicits and analyzes deep interviews to develop websites portraying a patients’ experiences illness from first inklings, through treatment, to the psychosocial-spiritual. These modules are used to inform clinician education and quality improvement initiatives. 

Specific to this D&I Short Course is Wise’s two-decade collaboration with the Medical Education Institute (MEI), a 501c3 non-profit education and advocacy organization for people living with chronic kidney disease. We conducted two recorded conversation studies of nephrologists and their patients on the cusp of kidney failure. In the first, nephrologists used a generic script to deliver didactic information about dialysis options without asking about patient values—and wanted tools to ease the difficult conversation. In the second, patients completed, My Life, My Dialysis Choice (My Life), MEI’s online values-based decision aid before their appointment and shared the pictorial summary of patient values and dialysis preferences with their nephrologist. In these conversations, nephrologists acknowledged patients’ values, tailored dialysis information accordingly, and reported receiving patients’ My Life summary eased the conversation.  Fresenius is now implementing My Life across its U.S. facilities. Pilot studies to integrate My Life into UW Health’s Options Education class and in-patient dialysis unit are underway.


David Gustafson, PhD

Research Professor of Industrial and Systems Engineering at the University of Wisconsin-Madison
Director of the National Cancer Institute designated Center of Excellence in Cancer Communications
Director of the University of Wisconsin−Madison’s Center for Health Enhancement Systems Studies, which includes the national program office for the Network for Improvement of Addiction Treatment, and Center of Excellence on Active Aging Research (Agency for Healthcare Research and Quality).

Dave directs the University of Wisconsin-Madison's Center for Health Enhancement Systems Studies, which includes the national program office for the Network for Improvement of Addiction Treatment, and Center of Excellence on Active Aging Research (Agency for Healthcare Research and Quality). His research interests focuses on developing systems engineering tools to support sustainable individual and organizational improvement. His work in organizational change looks to develop and evaluate strategies for promoting and sustaining improvement in behavioral health care and involves more than 400 treatment agencies in 36 states. His individual change research focuses on developing and evaluating eHealth systems using, as the test vehicle, CHESS, a computer system delivered through mobile technology to help people facing serious health problems with a particular focus on cancer. His randomized trials of CHESS help to provide understanding on the acceptance, use, and impact of eHealth on quality of life, behavior change, and health services utilization.

He has published over 300 reviewed publications, including 10 books. Dave is a member of the National Academy of Engineering, and Fellow of the Association for Health Services Research, the American Medical Informatics Association, the WK Kellogg Foundation and the Institute for Healthcare Improvement, which he co-founded and was board vice-chair. He co-chaired the federal Science Panel on Interactive Communications in Health and serves on NIH's Dissemination and Implementation in Health Study Section.


Heidi Brown, MD

Assistant Professor

Dr. Heidi Brown, MD, MAS, FACOG, FPMRS, is an Assistant Professor of Urogynecology in the Division of Benign Gynecology and Gynecologic Subspecialties. She is board-certified in Obstetrics and Gynecology and Female Pelvic Medicine and Reconstructive Surgery. Dr. Brown graduated magna cum laude from Brown University's Program in Liberal Medical Education with a bachelor’s degree in Community Health and obtained her medical degree from Warren Alpert Medical School at Brown University in 2006. She completed a year-long fellowship in Applied Epidemiology with the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia in 2005. Dr. Brown completed her residency in Obstetrics and Gynecology at the University of Pittsburgh Medical Center, Magee-Women's Hospital. She then completed a fellowship in Female Pelvic Medicine and Reconstructive Surgery and a Masters of Advanced Studies in Clinical Research at the University of California - San Diego. She joined the faculty at UW-Madison in August, 2013 and holds appointments in the Department of Obstetrics and Gynecology and the Department of Urology.

Dr. Brown's primary research focus is on improving access to effective treatments for pelvic floor disorders. She is a Health Innovation Program investigator and recipient of a 2016 Wisconsin Partnership Program New Investigator Program Grant to study a community-based program that promotes self-management of bladder and bowel incontinence, in collaboration with the Wisconsin Institute for Health Aging's Community Academic Aging Research Network (CAARN).

Dr. Brown mentors residents, medical students, and undergraduate students, and is the recipient of numerous teaching and research awards. She serves on committees for the American Urogynecologic Society and the International Urogynecological Association and is a member of the Editorial Board of Female Pelvic Medicine and Reconstructive Surgery.

Dr. Brown sees patients in the Women's Pelvic Wellness Program and volunteers at Share the Health.



Jane Mahoney, MD - Course Director
University of Wisconsin-Madison, School of Medicine and Public Health

Barbara Bowers, PhD, RN, FAAN
University of Wisconsin-Madison, School of Nursing

Michelle Chui, Pharm.D., PhD
University of Wisconsin-Madison, School of Pharmacy

James Dearing, PhD
Michigan State University, College of Communication Arts and Sciences

Kim Kies, MA, MPH, PhD
UW Institute for Clinical and Translational Research

Michelle Kwasny, MS
University of Wisconsin-Madison, School of Human Ecology

Andrew Quanbeck, PhD
Industrial and Systems Engineering and UW Institute for Clinical and Translational Research

Mondira Saha-Muldowney, MS, MBA
UW Institute for Clinical and Translational Research

Sharon Straus, MD, FRCPC, MSc, HBSc
St. Michael’s Hospital - Research




It is the policy of the University of Wisconsin–Madison Interprofessional Continuing Education Partnership, that the faculty, authors, planners, and other persons who may influence content of this CE activity disclose all relevant financial relationships with commercial interests in order to allow CE staff to identify and resolve any potential conflicts of interest. Faculty must also disclose any planned discussion of unlabeled/unapproved uses of drugs or devices during their presentation(s). Detailed disclosures will be made in the activity materials.

Disclosures will be available prior to the start of the conference.

*The ACCME, ACPE, and ANCC defines a commercial interest as any entity producing, marketing, re‐selling, or distributing health care goods or services consumed by, or used on, patients. The ACCME, ACPE, and ANCC does not consider providers of clinical service directly to patients to be commercial interests.

The University of Wisconsin provides equal opportunities in employment and programming, including Title IX requirements. The University of Wisconsin fully complies with the legal requirements of the ADA and the rules and regulations thereof. If any participant in this educational activity is in need of accommodations, please contact

Discloser List CME Internal Report

Accreditation Statement

Jointly Accredited Provider LogoIn support of improving patient care, the University of Wisconsin–Madison Interprofessional Continuing Education Partnership (ICEP) is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC) to provide continuing education for the healthcare team.

Credit Designation Statements

American Medical Association (AMA)

The University of Wisconsin–Madison ICEP designates this live activity for a maximum of 15.50 AMA PRA Category 1 Credit(s)™.  Physicians should claim only the credit commensurate with the extent of their participation in the activity.

American Nurses Credentialing Center (ANCC) & Iowa Board of Nursing

The University of Wisconsin–Madison ICEP designates this live activity for a maximum of  15.50 ANCC contact hours and Iowa Board of Nursing contact hours. The University of Wisconsin–Madison School of Nursing is Iowa Board of Nursing provider 350. 

The University of Wisconsin-Madison School of Nursing is Iowa Board of Nursing provider 350. A copy of the evaluation(s) may be sent to the Iowa Board of Nursing, 400 SW 8th St., Suite B, Des Moines, IA 50309.

Accreditation Council for Pharmacy Education (ACPE)

The University of Wisconsin–Madison ICEP designates this live activity for a maximum of 15.5 hours or 15.50 of CPE credit. Credit can be earned by documented attendance and by successfully completing the evaluation. Credit will be provided to NABP CPE Monitor within 60 days after the activity completion.

Continuing Education Units (CEUs)

The University of Wisconsin–Madison, as a member of the University Continuing Education Association (UCEA), authorizes this program for 1.55 continuing education units (CEUs) or 15.50 hours.

Available Credit

  • 15.50 AMA PRA Category 1 Credit
  • 15.50 ANCC Contact Hours
  • 15.50 Iowa Board of Nursing Contact Hours
  • 15.50 University of Wisconsin–Madison Continuing Education Hours

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Email or call 608-262-8017


Emergency situations occasionally occur and may necessitate topic or speaker changes. The University of Wisconsin–Madison ICEP reserve the right to alter or substitute a topic or speaker without prior notification